“Mention innovation, and people immediately think, technology. The truth is that business innovation is about value, not gadgetry. But the pace of technological progress sweeps us off our feet and we get all caught up in the gizmo, losing sight of the why behind the what. People don’t want products and services. They want solutions to problems. That’s value. And when it come to solutions, simple is better. Elegant is better still.
Great innovation requires understanding and appreciating the concept of elegance as it relates to solving important problems. Oliver Wendell Holmes once said: I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.
Elegance is the simplicity found on the far side of complexity. An elegant solution is one in which the optimal outcome is achieved with the minimal expenditure of effort and expense.
Elegant solutions embrace an overarching philosophy of doing far more with much less, a notion that has become synonymous with Toyota and is present to this day in all of their operations, from design and engineering to manufacturing and distribution to sales and marketing.
An elegant solution is recognized by its juxtaposition of simplicity and power. The most challenging games have the fewest rules, as do the most dynamic organizations. The most memorable films have a simple message with complex meaning, touching a universal chord while allowing multiple interpretations.
An elegant solution is quite often a single tiny aha! idea that changes everything. Finally, elegant solutions aren’t obvious, except, of course, in retrospect.”
Excerpt from Elegant Solutions: Breakthrough Thinking the Toyota Way
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